In the latest issue of Trends Style, Rik Ruebens reflects on 25 years of RR Interieur, the creation of Ex Terra, and his vision on design, innovation and authenticity.
An open-hearted conversation about passion, courage and the power of constant reinvention.
Last night, Belgium’s design scene shone brightly at the Sabato Design Awards 2025, an evening celebrating vision, craftsmanship and creativity.
As a proud main partner, RR Interieur took the stage to present the award for Best Residential Interior Design, perfectly reflecting our passion for refined interiors and forward-thinking design.
A special edition too: RR Interieur celebrates 25 years of design excellence, a quarter century of inspiration, innovation and craftsmanship.
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RR Interieur opens the doors of Ex Terra in Knokke – a new place where design, art and experience come together. The space offers a stage for innovative interior presentations, exhibitions and events, each with a strong curatorial vision.
The opening is marked by an international exhibition from Draga & Aurel, the Italian artist duo renowned worldwide for their expressive, handcrafted creations. Their work balances between art and design, perfectly embodying what Ex Terra aims to be: a dialogue between disciplines.
With Ex Terra, RR Interieur further expands its vision. It is a space for encounter and inspiration, where designers, artists and visitors connect.
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RR Interieur announced a string of premieres this spring. At the end of April Rik and Sylvie Ruebens revealed they are opening a new RR store in October. Not in Knokke-Heist this time, but in that other trending Flemish coastal town: Nieuwpoort. One week later the power couple declared RR Luxembourg opens up a second experience store in the city centre of Luxembourg city. And next month the two concept stores in the heart of Knokke-Heist, RR Apart en RR Corner, will get a thorough make-over. RR Corner will even reposition itself this summer as an international furniture gallery. A lot to look forward to! RR Interieur is designing its future.
Big news for design lovers from the East to the West coast and beyond. This fall RR Interieur opens up a brand new store in popular coastal town Nieuwpoort. More specifically in the 400 m² spacious building where that other design giant ‘Loft Living – design by sea’ is now located. The RR Interieur management bought the well-known building in Niewpoort to house its signature brands and RR dna there from next October.
Next to flagship store RR Interieur and niche stores RR Corner and RR Apart in Knokke-Heist RR Nieuwpoort will be the RR furniture store. “From Knokke-Heist we serve the complete East coast, Antwerp, Brussels and even Limburg. But the West coast was still a blind spot, while coastal town Nieuwpoort is booming. With RR Nieuwpoort we want to bring our portfolio of exclusive top brands to the rest of the Flemish coast.”
Mid May RR Luxembourg opens a second store in Luxembourg city: “To good practice we will present our signature RR total experience: a selection of exclusive brands, top-notch hospitality and a white-glove service.”
Last but definitely not least, from June 7th RR Interieur reinvents two of its established values: RR Corner and RR Apart. Prepare for a next level transformation for RR Apart, your one stop shop for smart, time saving interior design for second homes, apartments and real estate projects. RR Apart will keep offering a vibrant mix of affordable upcoming Scandinavian and Italian brands.
For RR Corner, the most exclusive of all RR stores, with high-end brands, limited editions, one of a kind pieces, edgy labels and tailor-made design, a groundbreaking make-over is in the pipeline. In the main window a royal three meter wide stair case will lead you to the mezzanine upstairs. A true eyecatcher.
RR also designed a new curated concept for RR Corner. While flagship store RR Interieur preaches ‘furniture becomes architecture’, ‘furniture becomes art’ will be the motto of RR Corner this summer. Rik Ruebens: “We are aesthetes and curators. This summer we create a blank canvas in RR Corner to showcase the art of living at its best.” July 2 RR Interieur launches its brand new ‘furniture gallery’ with a highly exclusive world premiere.
Presenting the full RR experience …
Take a look behind the scenes of our flagship store
and discover new treats for your tailor-made interior.
We present you a visual showcase
of the furniture journey at RR Interieur.
Your RR journey starts
the moment you step out of your car.
Meet your interior advisor
at the front desk.
Discuss your desires
with our interior architect.
You get inspired,
we take notes.
Choose your favourite
materials, colours and textures.
When furniture
becomes architecture …
Quick shipping, carefree delivery
and white-glove service guaranteed.
Complete your experience
by coming home in your RR interior.
We’ll be open again on Thursday due to a team training.
See you soon!
Knokke is calling.
RR Interieur – Natiënlaan 123, Knokke
RR Corner – Kustlaan 68, Knokke-Zoute
RR Ex Terra – Natiënlaan 125, Knokke
